Lawdit’s ultimate Social Media Law guide
Steven Spielberg- “Social media has taken over in America to such an extreme that to get my own kids to look back a week in their history is a miracle, let alone 100 years”
This guide explains exactly what is meant by ‘social media’ as well as in what forms it can take shape. This will allow you to get a better grasp of it as a concept before considering it in its many forms for your business.
While social media has been described in many ways, the consensus is that any online platform that encourages and supports communication in a community or collaborative way is deemed as a social media outlet. The majority are created to allow quick and easy content sharing.
Types of social media
Due to the nature of the beast, social media in evolving all the time so cannot be completely categorised, however there are some clear groups in which the majority of established social media platforms can fit into.
Social or business networking site - these will be your focus as a business, as they will allow you to connect with others, whether that be potential customers or competitors, and promote yourself as well as share more information about what your business can offer.
Blog - this will allow you to create running list of smaller posts of information in reverse chronological order allowing your customers to keep up to date on any news regarding the business
Digital media sharing site - this will allow the instant sharing of content with others, whether that be pictures, documents or videos.
Crowdfunding site - this platform can help you gain investment from non-traditional channels and a wider range of people
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