YouTube battle in Germany resolved
Written by Ellis Sweetenham on 02 November 2016« Return to Reading Room
A dispute between YouTube and a German rights body has finally been resolved allowing all clips to be accessed in Germany.
The German rights body, Gema, represents musicians, composers and publishers and has been operating since 2009.
The disagreement stemmed from the lack of payment given to German artists for their works. Gema protected works could not have adverts connected to them to allow them to build up remuneration for their work.
Now common ground has been found between the two, allowing Gema artists to have their works freely available on YouTube and users are no longer hit with the ‘unavailable to view’ screen.
In addition, and more importantly to Gema, the artists can now reap the rewards form their work. This should also allow the popularity of YouTube to build in Germany as it has across other countries.
Both parties have made comment on the agreement, with head of international music partnerships at YouTube Christopher Muller saying:
"This is a win for music artists around the world, enabling them to reach new and existing fans in Germany... and for YouTube users in Germany, who will no longer see a blocking message on music content."
Gema have also released a statement and Chief Executive Harald Heker stated that while there are still disagreements to be addressed in relation to music licensing, "We remained true to our position that authors should also get a fair remuneration in the digital age, despite the resistance we met."
As Gema has been a long-term critic of YouTube, this agreement has been deemed as a milestone by those in the industry.No terms have been released that are included in the agreement so it will be interesting to see how the issues have been resolved and whether this will be adopted by others in similar situations.
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