Home > Reading Room > What is a trade mark ?

What is a trade mark ?

Written by Abbas Majid on 02 July 2015

« Return to Reading Room

A Trade mark is a sign which is capable of being represented graphically and which can be connected to various goods or services. A trade mark can be a collection of words, or shapes, or even sounds. It must be distinctive.  A trademark is a sign which is capable of distinguishing you from other traders.

You can protect your brand from other people using the protected name or logo.

A trade mark can last indefinitely as long as its renewed every 10 years. You can licence the trademarks to others.  

A trademark should be distinctive instead of descriptive.  Use of the symbol 'TM' does not provide any benefits and its best to use (r) although don't use it where the mark is not registered as it's a criminal offence.    

Examples of trade marks:-

Nike, McDonalds, British Airways, Richer Sounds, Lawdit, Marks & Spencer - some well known and famous marks.

Thank you!  

If you'd like to know more about this article please send an email to Michael Coyle quoting the article title and any questions you might have, alternatively call the office number on 02380 235 979 or send an enquiry through our contact form.

Want to speak
to someone?

Complete the form below and we’ll call you back free of charge.

Visual Captcha