Usain Bolt: swapping trainers for trade marks
Written by Ellis Sweetenham on 07 August 2017« Return to Reading Room
Superstar athlete Usain Bolt may have run his last race, but this won’t be the last we see of him.
This weekend saw the last race run by lightning fast runner Usain Bolt, who is eight-time gold medallist and current 100m and 200m sprint World Champion.
While Bolt seems to have hung up his trainers for the last time, it seems he still has his business hat firmly on.
In the past few years, it seems that Bolt has been getting business savvy and has registered a number of trade marks.
His portfolio includes a US registration for ‘Usain Bolt’, ‘UB’ and a silhouette of Bolt in his famous lightning pose. All of his trade marks are registered for a wide range of products including clothing and footwear.
It is likely that Bolt will continue to stay in the public eye and capitalise on his recognition by releasing a wide range of merchandise using his registered trade marks.
Bolt is likely to follow in fellow sportsman’s footsteps, such as Fred Perry and Michael Jordan, who have taken the clothing and sportswear markets by storm.
If Bolt is sensible, he can create a real platform for himself in the merchandise world and exceed all his financial gain as an athlete, creating a long-standing future for himself.
Many sports stars struggle after retirement, but Bolt only seems to be getting started.
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