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Trademarked at two weeks old: Kim Kardashian & Kanye West trademark newborn’s name

Written by Sena Tokel, student from Solent University on 28 May 2019

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Celebrity couple Kim Kardashian and Kanye West have filed to trademark their newborn son’s name ‘Psalm West’ just 14 days after his birth.

The trademark, filed to the United States Patent Office (USPTO), has a total of 16 records filed covering a wide range of goods and services ranging from hair accessories, toys and clothes to, pacifiers, baby bottles and vitamins.

The trademark treatment is nothing new for the celebrity couple. Their three other children’s names, North, Saint and Chicago West are also trademarked.

Other Kardashian clan members such as Khloe and Kourtney Kardashian have also previously filed trademarks for their off springs names.

Psalm West however, is arguably the youngest of celebrity children to have their name trademarked which leaves some to question, why are celebrities seeking to register their children’s names?

There are two key reasons for this. The first is that celebrities tend to seek to register the name of their children because they are using them on products or services that they themselves are promoting. The second reason falls on the celebrity parents’ desire to ensure that third parties do not attempt to register the names of their children and prevents others from commercializing it.

In 2013, music mogul Beyonce told Vanity Fair magazine:

“People wanted to make products based on our child’s name and you don’t want anybody trying to benefit off your baby’s name.”

If you or your child decide to use his or her name on specific products or for specific services, then you may want to consider protecting and registering your child’s name as a trademark. 

If you have any questions relating to trademarks please contact Lawdit solicitors where we would be happy to assist you.

If you'd like to know more about this article please send an email to Michael Coyle quoting the article title and any questions you might have, alternatively call the office number on 02380 235 979 or send an enquiry through our contact form.

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