Star Wars Strikes Back Against Brewery
Written by Sophia Khan on 04 November 2014« Return to Reading Room
Lucas film, the production company behind Star Wars, has filed a trade mark claim against a New York brewery who tried to register a beer named 'Empire Strikes Bock'.
Lucas film said that the brewery beer name was “virtually identical in sound, appearance, and connotation" to the firm's Empire Strikes Back trade mark, "differing by only one letter".
The Syracuse, New York brewery stands are said to be creating “confusion” for customers as it can be mistaken for an official product of Lucas films.
Empire brewing company is aware of the complaint Lucas film has towards the beer being named “strikes bock” the brewer replied:
"This popular seasonal Maibock lager has been on draft for several years. It was never our intention to "increase confusion," but instead to simply pay homage to a great film, as many have done before. We don't believe that the name of our beer, 'Strikes Bock', infringes on any copyright laws.
"We at Empire Brewing are huge Star War fans and we hope that Lucas film will come to recognize ’Strikes Bock' as parody, the sincerest form of flattery. Empire Brewing Company remains committed to running our business ethically and strives for excellence."
However David Katleski who owns the brewing company was not very happy and argued “The thing is the beer is called ‘Strikes Bock,’ not ‘Empire Strikes Bock,’” he told Syracuse.com. “It’s ‘Strikes Bock,’ by Empire.”
Katleski plans on fighting Lucas films, however he admits that it is unlikely that he compete with the company for long, as this may means they might have to come up with a new name.
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