Samsung applies for Internet Watch trade mark application in US and South Korea
Written by Oliver Coates a work experience student at Lawdit Solicitors on 23 August 2013« Return to Reading Room
Samsung, a South Korean multi-national, have applied for trade marks in both the US and South Korea for a watch that connects to the internet. Samsung Galaxy Gear has been described as a “wearable digital electronic device in the form of a wristwatch, wrist band or bangle”. Although the trade mark application was void of any details regarding the shape of the products, an earlier design patent shows a watch-like design with a flexible screen able to curve around the wrist.
This move looks set to renew the battle between Samsung and Apple, with the two companies only recently coming to an agreement surrounding phone technology. Apple applied for a trade mark in Japan in June for their “iWatch” believed to be a smart watch using a version of the operating system now in use in iPads and iPhones. These applications highlight a new area of technology that companies are desperate to now fill with their products, that of wearable technology. In addition to Apple and Samsung, Google are in the process of testing their internet-connected eyewear, the Glass.
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