Offensive Trade Marks
Written by Michael Coyle on 05 March 2016« Return to Reading Room
Examples of marks considered to be objectionable under section 3(3)(a) JESUS Contrary to public policy; offence is caused by the fact that an accepted religious value is likely to be undermined to a significant extent if this word is used as a trade mark.
WHITE DOVE YOU DON’T NEED WINGS TO FLY Contrary to public policy as it would be seen as promoting drugs (White Dove is a nickname for a type of drug)
SNUFF MOVIES Contrary to public policy as it would be seen as promoting pornography and murder. Contrary to accepted principles of morality in view of bad language.
FOOK Contrary to accepted principles of morality as it is phonetically identical to, and visually similar to the taboo word FU*K in some regional dialects in the UK
Raatz Pizs This mark was for beer.
BREWERS DROOP Fairly inoffensive Fairly mild slang word
EROTICA Not offensive
OLD FARTS Relatively inoffensive
BAD ASS BOYS FLY BAD ASS TOYS
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