Copycat car protected by IP?
Written by Ellis Sweetenham on 14 November 2014« Return to Reading Room
The model released by the Chinese company undercuts the British Jag in both price and quality. Jaguar Land Rover has made no secret of their urgency to commence legal action to prevent any consumer confusion damaging their brand and excellent reputation for high quality goods that they have developed over a number of years. So the Chinese will have a fight on their hands.
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