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Putting Their Kids Names to Work: Kardashian-Jenner Sisters File to Trademark Children’s names

Written by Sena Tokel, Student from Southampton Solent University on 20 February 2019

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Following the foot steps of monetizing momager Kris Jenner, it comes as no surprise that the Kardashian-Jenner clan are determined to continue growing the family empire and have filed to trademark their children’s names for a number of products.

Sisters Kim, Khloe and Kylie have filed an application to the United States Patent and Trademark Office (USPTO) to trademark the names of their children Saint, North, Chicago West as well as True Thompson and Stormi Webster.
The famous parents want to use their children’s names on products which include clothing lines, skincare products, and toys with the potential for future endorsement deals. Youngest of the trio lip kit guru Kylie Jenner has reportedly also made application to trademark ‘Stormiworld’, a play on words of partner Travis Scott’s Astroworld album. This is not a first for the make up mogul who filed to trademark her name in 2016; an attempt which later failed after singer Kylie Minogue took her to court the following year.

Considering the huge success of the family’s existing product lines ranging from Kyle Cosmetics (worth an estimated $900m) to KKW beauty, it comes as no surprise that the KK clan want to protect the youngest members names from being monopolized within a family where names already hold such financial value. 

The filing at the USPTO are reportedly currently awaiting examination. Siblings Kourtney and Rob Kardashian and their children do not appear to be involved in the trademark filing.

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