Stephen Hawking secures a trade mark
Written by Michael Coyle on 03 April 2015« Return to Reading Room
The application which was only just published could be worth a fortune to the Hawking foundation as he intends on licensing the Hawking brand for charitable purposes.
It follows that famous people will want to secure their brand name especially if they wish to license their promotional activity. Failure to do so would lead to the individual having to rely on their unregistered rights and goodwill in their name.
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