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Have you considered registered design protection?

Written by Corinne Day on 06 February 2009

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The registered design protects the visible, external, appearance of a product (which includes graphic symbols) and so may therefore, be worth considering for protecting your graphic design / drawing / logo, in addition to the more conventional trade mark registration protection. Registered designs are also more appropriate than trade mark registration for protecting a series of designs, for example, a character which changes clothes or which moves its arms / legs.

A design must be 'new' and have 'individual character'. A design is new if no identical design or no design whose features differ only in material details has been made available to the public before the relevant date. A design has individual character if the overall impression it produces on the informed user differs from the overall impression produced on such a user by any design which has been made available to the public on the relevant date.

The duration of protection for a registered design is a maximum of 25 years. This is achieved by an initial registration of five years, renewable in five-year periods.

The registered design right is certainly worth consideration, especially if trade mark registration appears to be inappropriate for a series of images which you require protection for.

If you'd like to know more about this article please send an email to Unknown quoting the article title and any questions you might have, alternatively call the office number on 02380 235 979 or send an enquiry through our contact form.

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