Home > Reading Room > Hasbro to trade mark the smell of Play-Doh

Hasbro to trade mark the smell of Play-Doh

Written by Thomas Mould on 17 March 2017

« Return to Reading Room

Hasbro is trying to trademark the smell of Play-Doh in the US

It describes Play-Doh’s particular smell as “a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough”

It is rare for smells to be successfully trademarked in the US, it is not unheard of as long as it is capable of functioning as a trade mark. Most smells do not meet this ground but Hasbro arguably have a unique smell that has been known to children for generations. A container of Play-Doh was sent to the USPTO as part of the application process.

Hasbro has previously partnered with other companies to develop products that use the Play-Doh scent. In 2008 it worked with Demeter Fragrance Library, which makes and sells fragrances inspired by familiar everyday scents, to create an ‘eau de Play-Doh’ perfume to mark the putty’s 50th anniversary.

 

If you'd like to know more about this article please send an email to Thomas Mould quoting the article title and any questions you might have, alternatively call the office number on 02380 235 979 or send an enquiry through our contact form.

Want to speak
to someone?

Complete the form below and we’ll call you back free of charge.

Visual Captcha