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Following her sisters’ footsteps: Kendall Jenner Files for Trademark

Written by Sena Tokel, student from Solent University on 09 May 2019

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Model and Kardashian sister Kendal Jenner has filed for 2 trade mark applications to the United States Patent and Trade Mark Office (USPTO) for ‘Kendall’ and ‘Kendall Jenner’.

The model, who is no stranger to the world of beauty, is preparing to join the likes of her sisters Kylie and Kim to create and trade mark her own beauty brands.  According to the USPTO, the two trade marks are filed for a series of cosmetic products including skin, hair, makeup, haircare preparations, skin cleansers and more.  

The model has previously opened up about her struggles with Acne and is currently the face of acne brand Proactiv, giving fans the indication that both skincare and makeup products could be in the making.

In 2015, Kylie Jenner successfully registered a trade mark ‘Kylie Cosmetics’ with the USPTO which as of this year has an estimated revenue of $900 million. Similarly, in 2017, sister Kim Kardashian West registered the trade mark ‘KKW Beauty’ which also saw the takings of high figures.

Given all of the success, it should come as no surprise that Kendall Jenner is gearing up to build her own beauty empire.


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