Design Basics in the UK
Written by Waheedan Jariwalla on 22 February 2010« Return to Reading Room
Design protection covers the outward appearance of your product, including decoration, lines, contours, colours, shape, texture and materials. If you have a new shape or pattern for a product, you may be able to protect it as a design.
A registered design gives you a monopoly right for the look of a product, protecting both the shape and the pattern or decoration.
A registered design will cover the lines, contours, colours, shape, texture and materials of the product or its ornamentation.
To be registered, a design must meet the following requirements.
> It must be new
> It must have individual character (meaning it should not remind an informed person of an existing design).
A UK registered design will protect you only in the UK. A Community design protection is directly enforceable in each of the 27 EU Member States.
In both the UK and the EU, registered designs must be renewed every 5 years for up to 25 years.
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