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Case study: BundleBean innovation secured with IP

Written by Ellis Sweetenham on 29 June 2016

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When looking to create a new product, it is essential that there is a gap in the market to ensure that your product will be as successful as it can be.

Without this, you come up against stiff competition that can affect the way your business will grow.

This gap in the market is what spurred Emily Goodall on to take the next step with her idea.

As a parent, she found it frustrating and an inconvenience to have to carry around a large number of items to ensure she was prepared for any eventuality. To carry a blanket, rain coat, a changing mat as well as all other items she would need out and about with her children, was becoming a struggle and she tried to seek an alternative.

When she realised there was nothing on the market for her to help with the issue, she saw an opportunity to create a multi-purpose product to aid parents when they are on the go.

This is where BundleBean was born.

This is a product that not only can be a replacement for a number of different blankets, play-mats and cover-ups, it can also be adjusted for a number of different age ranges.

Now the product had been realised, it was essential that Emily was cautious when it came to revealing the product to the world.

Following advice, Emily sought to discover how intellectual property could aid her and prevent anyone else taking advantage of her hard work.

With new found knowledge and the help of IP experts, Emily protected her product with a wide range of IP rights.

Firstly, she registered the name ‘BundleBean’ as a trade mark in the UK. This will prevent anyone else from using that name or trying to affect the brand she has built up.

Secondly, she registered the product as a registered design. This allowed her to protect the size, shape and the materials the product was made form which gave it its unique edge.

Eager to prevent copycats, Emily explains why she felt a registered design was her best option,

“I was advised that a registered design would be more valuable than any other form of IP. This would protect the look and feel of the BundleBean and make it hard for anyone else to replicate the product.”

By being clear on her rights and the ways in which she can use IP rights to protect her brand and her new product, Emily has monopolised on a gap in the market which she can now control.

For more information on how to use intellectual property to your advantage, contact Lawdit Solicitors today.

If you'd like to know more about this article please send an email to Ellis Sweetenham quoting the article title and any questions you might have, alternatively call the office number on 02380 235 979 or send an enquiry through our contact form.

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