Daimler anger Ferrari
Written by Ben Evans on 07 March 2010« Return to Reading Room
Daimler, the manufacturer of the popular Smart cars has angered Italian car giant Ferrari.
In their recent advert for the Smart Four-Two Daimler show a number of sports cars including a Ferrari Enzo, Porsche GT and Lamborghini Gallardo ending with the Four-Two and the line: "Isn't it suprising that dream cars are always two-seaters?".
Ferrari however were less than impressed and sent Daimler a letter demanding that they stop showing the advert. Which particular legal peg they hung their argument on is unclear. Presumably passing off or unfair competition. Regardless Daimler complied with the demand (albeit they claimed that the campaign was due to end anyway).
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